About SIA

SIA:Studio of Indian Artisans takes its name from the Sanskrit word Sita, the goddess who embodies grace, strength, and endurance. For us, SIA is more than a name; it is a philosophy and a tribute to the countless artisans and designers whose skills and stories form the soul of our brand. Every weave and motif carries not just beauty, but the legacy of tradition intertwined with threads of hope.

Born from compassion and a desire to give back, SIA began as a way to support rural women and craftspeople, offering them a platform to showcase their art. It is a design house that blends tradition with modern trends, creating pieces that are authentic, wearable, and timeless.

Behind Studio of Indian Artisans is Shikha, whose journey is guided by deep respect for craftspeople and designers, and a passion for empowering women. Her dream is to build a platform where Indian creators thrive, and where every customer can find not just clothing, but confidence, joy, and belonging in what they wear.

Every brand carries its own story, and some are too precious not to share. The Champ Collection is named after our beloved pet, Champ — a soul who gave us unconditional love, loyalty, and comfort. Just as Champ’s presence was timeless, so too are the weaves and creations we bring to you through this collection. It is a reminder that some bonds, like love, like craft, never fade; they only deepen with time.

What sets SIA apart is not just our fabrics, but the love and purpose infused into every product. Each ensemble is more than an outfit , it is a connection to heritage, and a celebration of tradition and trends.

SIA stands for Simplicity, Innovation, and Artistry. Each collection is created with care and the skill of artisans and designers who bring it alive. For SIA, fashion is not just about style it is about stories we wear.

✨ Own – Drape – Dazzle ✨